Pengembangan Ekonomi Kreatif Usaha Kuliner

  • D. Made Darmawati Universitas Muhammadiyah Prof. Dr. HAMKA
  • Nur Busyra Universitas Muhammadiyah Prof. Dr. HAMKA
  • Ervin Azhar Universitas Muhammadiyah Prof. Dr. HAMKA
Keywords: Creative Economy, Culinary Business

Abstract

The creative economy evolution in a new economic era in a new millennial digital society, which intensified the information and creativity of resources, the creative idea that emerged from human thought as the primary factor that spawned a unique, creative and innovative work that outsourced individual human thinking. The methods we use in the performance of public devotion use methods of material deepening such as arrests, and the creative economic enrichment of homemade culinary. Home-culinary and digital marketing practices, digital-based technology that offers small businesses both a novice new venture as an opportunity to provide consumers with an innovative new environment and can help improve the online digital learning process. The development of societies of home-mothers as the first start-up of a culture-based society in a systematic way that can change the economic situation of previous families for the better, the partner problem of marketing products is still conventional not to use the technology online information system. We introduced a strategy to market products through a social or educational media platform which is a website or online application that facilitates the process of buying and selling by reporting on social media. The result of this community's dedication is already generated from several already existing partners marketing strategies on Sholeha's mother, (2022) results devotion. And Mrs. Chilfi Sundari 2022 already has a certified domestic industrial food production (SP-PIRT) with numbers; 3/B.56/31.71.04.1003.01.009.R.4/3/-1.779.3/e/2020. So, the other PKK mothers are processing in creative economic development as a further training design which is the labeling or packaging of products becomes more attractive and free to trade.

Downloads

Download data is not yet available.

References

Fadhilaturrahmi, Ananda, R., & Yolanda, S. (2021). Evaluasi Program Kewirausahaan Di Sdk Penabur. Jurnal Basicedu, 5(3), 1683–1688.

Fadhillah, N. (2015). Pengembangan Ekonomi Kreatif Berbasis Industri Rumah Tangga dalam Meningkatkan Pendapatan Masyarakat. UNM Journal e Prints, 1–15.

Fargomeli, F. (2014). Interaksi Kelompok Nelayan Dalam Meningkatkan Taraf Hidup Di Desa Tewil Kecamatan Sangaji Kabupaten Maba Halmahera Timur. Jurnal Acta Diurna, 3(3), 4.

Howkins. S. N. (2017). "pengembangan Ekonomi kreatif Barbasis kearifan Lokal Pandanus Handicraf dalam Menghadapi pasar Modern Perspektif Ekonomi Syariah (Study Case di Pandanus Nusa Sambisari Yogyakarta), ". Jurnal Aplikasi Ilmu-ilmu Agama, 67.

Mauidzoh, U. (2018). "Pengembangan Industri Kreatif di Pantai Asuhan Miftahunnajah Banguntapan Bantul Yogyakarta Berupa Pendampingan Pemasaran Produk Kreatif dari bahan Limbah Konveksi kain Perca,". Jurnal Pengabdian Masyarakat Bidang Teknologi, KACANEGARA, 30.

Nanang Yusroni, Umar Chadhiq, Ratna Kusumawati, Pemberdayaan Usaha Kuliner di Masa Pandemi Covid 19 Melalui Media Sosial pada UKM Alquddus Catering Karang Rejo RT. 03/Rw.03. Banyumanik Semarang Jawa Tengah. Jurnal Pengabdian Kepada Masyarakat Vol.1, No. 3 Agustus 2021

Nanang Sugianto, Ferzha Putra utama, e-commerce untuk optimalisasi pemasaran produk di era digital bagi usaha mikro kelompok tani pangestu rakyat desa barumanis kabupaten rejang lebong 2021. Jurnal Pengabdian Kepada Masyarakat Vol 27. nomor 1 (2021) : januari-maret 14-20.

Nasrullah. D, Hidayatullah. A. dan WP. Satria, U. (2017). Pendampingan E-Commerce dan Pendidikan di Strategi Pemasaran. Khazanah Informatika: Jurnal Ilmu Komputer dan Informatika, 3(7): 6-15.

Nisa’, Rofiatun & Muslikhin, Zainal. (2021). Upaya Mencegah Penyebaran Covid-19 dengan Penyuluhan Mencuci Tangan serta Memakai Masker. TA’AWUN, 1(02), 142-148. https://doi.org/10.37850/taawun.v1i02.195

Prayogo, E. (2014). Pemberdayaan Masyarakat Nelayan Melalui Klinik IPTEK Mina Bisnis (Studi Di Dinas Kelautan Dan Perikanan Kabupaten Lamongan Dan Di Desa Weru Kecamatan Paciran Kabupaten Lamongan). Jurnal Administrasi Publik Mahasiswa Universitas Brawijaya, 3(1), 22–28.

Rahmawati, S. (2018). Ekonomi Kreatif dan Kizen. Riset Ekonomi Manajemen, 1(2), 57–66. https://doi.org/10.31002/rn.v1i2.713

Sari, R. T. P., & Rani, N. L. R. M. (2021). Efektivitas Penggunaan Digital Marketing untuk Promosi pada Masa Pandemi Covid-19 di Petoss Mbok Sarinten Wonosobo. Komunikasiana: Journal of Communication Studies, 3, 109. https://doi.org/10.24014/kjcs.v0i0.14180

Sari, P. A. (2013). "Pengembangan ekonomi kreatif Berbasis Human Capital" , Jurnal Optimisme Ekonomi Indonesia. 11.

Sugiyono. (2014), "Metode Penelitian Kuantitif, Kualitatif dan R & D". Bandung: (Bandung: Alfabeta)

Suryana. (2013). "Ekonomi Kreatif, Ekonomi Baru : Mengubah Ide dan Menciptakan Peluang". Jakarta: (jakarta: Salemba Rmpat)

Tamtelahitu, T. M., Luturmas, A. J., Batlajery, B. V., Augustyn, A. N. A., Komputer, I., Kristen, U., Maluku, I., Kristen, U., & Maluku, I. (2021). Pelatihan Teknik Desain Logo Kemasan, Pengemasan dan Pemasaran Produk di Kelompok Mama Romi. Jurnal Pengabdian Kepada Masyarakat, 4(3), 6–13.

Vinerean, S., & Opreana, A. (2019). Social Media Marketing Efforts of Luxury Brands on Instagram. Expert Journal of Marketing, 7(2), 144–152.

Zakiyah. (2010). Pemberdayaan Perempuan oleh Lajnah Wanita dan Putri Al-Irsyad Surabaya. Jurnal Analisis. Volume XVII. Nomor 01. hlm 37-56

Published
2022-08-18
How to Cite
Darmawati, D. M., Busyra, N., & Azhar, E. (2022). Pengembangan Ekonomi Kreatif Usaha Kuliner. TAAWUN, 2(02), 194-203. https://doi.org/10.37850/taawun.v2i02.329